ASEES started out in the year 2012, under the banner of The Paras Group which I look after now. I’m Paras Buddhiraja, a third-generation entrepreneur now. Allow me to introduce you to my family. Back in 1982, we had a small family business in the realm of spices. Those were the days of humble beginnings. My father, Shri. Viney Buddhiraja would sell spices – 2 kg. packets – on a bicycle, in the narrow by-lanes of Ludhiana. Integrity to his work and an intrepid sense of taste made for him a business that came to be known as Paras Spices Pvt. Ltd. Today it’s a part of the Paras Group, comprising of over 1700 employees and exporting to over 15 countries, including the EU Nations and the US. Shri. Viney Buddhiraja is now one of the talismanic home-grown industrialists from our land. He has been a pioneer of a multifold growth of the Spices Category itself. Known for spices of very high and consistent quality, Paras Spices is now associated with 15 of the 20 largest global food majors in India. Our ORIKA brand of spices is known for artisanal spices, blends, and marinades which are sourced from farms across the world.