You see, it's because we recognise that your pet's health and well-being largely depends on the food they eat. Our team of veterinary nutritionists have spent years developing diets that cater to specific needs, after extensive research in absorption, taste and digestibility. While every batch is formulated in the USA, we pay careful attention in ensuring that our nutritionally dense and biologically appropriate products only carry the most authentic and clean, human grade ingredients without any fillers, by-products or antibiotics. Those that are sure to maintain your pet's health and longevity.
Our Vision
Our vision is to be recognised as a global leader in providing holistic nutritional needs and hygiene care for pets in order to help them enjoy long and healthy lives.
Our Mission
We aspire to be the country's leading home grown brand that's consistent in quality, availability and affordability. It all stems from a belief that pets, like human beings need access to core nutritional and hygiene needs that are vital to them living long, healthy and active lives. To that end, our philosophy is ably driven by a team of globally renowned nutritionists, veterinarians and food scientists who ensure that we deliver only the most natural, healthy and balanced solutions.