The initial idea of our product can be traced back to our ancestors of the kallipatti family in the early 1900s.Earning their livelihood as cattle herders, they placed enormous value on their animals and took meticulous care of their health. As a result of this they formulated their own cattle feeds with the dual objective of getting high fat milk and also to have a healthy reproductive cycle. The way the family took care of the animals brought them laurels in the village and they educated their fellow villagers with the right methods for making cattle feeds.Started In 1900s
The initial idea of our product can be traced back to our ancestors of the kallipatti family in the early 1900s.Earning their livelihood as cattle herders, they placed enormous value on their animals and took meticulous care of their health. As a result of this they formulated their own cattle feeds with the dual objective of getting high fat milk and also to have a healthy reproductive cycle. The way the family took care of the animals brought them laurels in the village and they educated their fellow villagers with the right methods for making cattle feeds.


The family ensured that successive generations learned the formulation and true to the rich family heritage the descendants improved upon the formula.
The present family headed by Mr Sukumar and his son Mr Naveen Venkataraman are the custodians of this product formula and they have invested in scientific research to expand the product line and set up a state-of-the art manufacturing facility. Their present work is fuelled by their untiring passion towards animals' holistic health.